Two of the most loved and recognizable brands in the world coming together to deliver
an unprecedented partnership: Coca-Cola + Oreo. This campaign combines the best of both worlds with exclusive launches.
Below is a compilation of the Global, Latin American and United States versions.
Overview
This project contains different versions of cookies and different versions of coca cola labels and bottles.
US Version - Oreo and Coca - Cola
Global Version - Oreo and Coca - Cola
Cookies - Latin America Version
To handle a global campaign, we need to adapt all videos to their language needs, below we have a compilation of pack shot signatures for each video, below are just a few examples.
Packshots
Below, we will show a little of how the work progressed.
Oreo Cookies Lookdev
The main challenge was to harmonize the identities of two iconic brands while maintaining a sharp and sensorial appeal that awakens consumer desire and curiosity.
Coca-Cola Lookdev
Houdini R&D
A global launch with 22 films, 8 languages and 350 deliveries
Full Credits
Agency: AKQA + TMA
Production Company Vetor Zero/Lobo.cx
Partner Director: Luis Ribeiro
Criative Director: Mateus de Paula Santos
Directors: Diogo Kalil, Andre Fiorini, Mateus de Paula Santos
Motion Graphics Director: Fábio Acorsi
Executive Producer: Su Constantine
Post Production Lead: Marcelo Barbosa
Producer: Raphael Stanzani
CG Lead: Andre Fiorini
Editing: Thiago Marra
Post Production Coordination: Rosangela Gomes Gonçalves
Modeling: Arthur Xavier, Marcos Smirkoff
Animation: Everton Rios Marques, João Paulo 'JP' Oliveira, Dani Barros, Bruno Menegatti
Houdini: Lorenzo Bianchi Goes, Luiz Duarte
Lookdev: Arthur Xavier, Rafael Vieira, Dani Barros
Lighting & Render: Dani Barros, Rafael Vieira, Arthur Xavier
Compositing: Rafael do Valle
Motion Graphics: Bruno Menegatti
Production Company Vetor Zero/Lobo.cx
Partner Director: Luis Ribeiro
Criative Director: Mateus de Paula Santos
Directors: Diogo Kalil, Andre Fiorini, Mateus de Paula Santos
Motion Graphics Director: Fábio Acorsi
Executive Producer: Su Constantine
Post Production Lead: Marcelo Barbosa
Producer: Raphael Stanzani
CG Lead: Andre Fiorini
Editing: Thiago Marra
Post Production Coordination: Rosangela Gomes Gonçalves
Modeling: Arthur Xavier, Marcos Smirkoff
Animation: Everton Rios Marques, João Paulo 'JP' Oliveira, Dani Barros, Bruno Menegatti
Houdini: Lorenzo Bianchi Goes, Luiz Duarte
Lookdev: Arthur Xavier, Rafael Vieira, Dani Barros
Lighting & Render: Dani Barros, Rafael Vieira, Arthur Xavier
Compositing: Rafael do Valle
Motion Graphics: Bruno Menegatti
